The recent revival of
saying things in pictures only, for example, smileys, heart, victory, thumbs up
and down symbols, etc., is seen by many as the human civilisation’s urge to
communicate in a universal language. People seem to have very little time in
reading long form work preferring keywords, summaries, and ‘one-pagers’ or
emoticons. Here we may not disturb the existing language paradigm and reinvent
the wheel, but we need to upgrade the system.
The industry cannot
ignore this phenomenon and are in urgent need to develop a visual communication
system that requires very little use of natural languages. The human mind can interpret and process alphabet
driven communication systems and a picture driven one equally efficiently if
the individual is exposed to both. It is almost akin to being bilingual.
In the world of corporations, where
business, etiquette, and language still rule the roost, a company called Zoppo
released an employee handbook in comic book form. It released both an
interactive and a static version of the comic book that would help the newcomer
to the organisation understand the culture quickly and efficiently. It is not
very difficult to imagine several start-ups having not only their employee
handbooks, but all their communication in the form of comics or the like with a
little help from animators, designers, artists or apps like Prisma. This
rudimentary structure coupled with some intelligent ideas can help us rebuild
long-lost tradition that died with the last of the Altamira painters.
Comments
Post a Comment