Followership - The neglected domain


Since the beginning of time, the one characteristic of any living creature – whether it is insects  or animals or humans – that has been the focus of attention is “leadership”.
Organizations spend enormous amounts of time, energy and money into leadership development programs across hierarchies. Few professional-development programs spend time developing effective follower cultures and skills.
According to Chaleff the term Followers is given a negative connotation – words like obeying, conforming, following, carrying out directions etc. conjures up images of people being docile, submissive and thus devalues followership.
So let us examine followership. Robert E. Kelley, a prominent social scientist in followership studies, did extensive research on this theme and offered the following types of followers:
1.    Alienated followers are deep and independent thinkers who do not willingly commit to any leader.
2.    Passive followers rely on leaders to do the thinking for them and do as they are told.
3.    Conformist followers are the “yes people” of the organizations.
4.    Pragmatic followers (“Survivors”) are middling in their independence, engagement and general contribution.
5.    Exemplary followers They are innovative, and willing to question leadership. Exemplary followers know how to work well with other cohorts and present themselves consistently to all who come into contact with them.
Thus we see that in a population of followers, there are various categories who would respond to the leader and organization differently according to the way they think and act.
In every organization, one will find that the majority of the follower population would belong to the Passive, Conformist, Pragmatic and Alienated follower types.
Therefore the primary responsibility is how to have a holistic strategy that develops followers along the continuum from Passive to Exemplary with focused interventions for the Alienated types – because they are probably the other side of the coin of the Exemplary follower and have the potential of being transformed into one.
Thus the moot point is promote and establish a culture of effective followership, who think independently and speak the truth – followers who tell the truth, and leaders who listen to it, are an unbeatable combination.

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